Guaranteed Rate

Guaranteed Rate is one of the top three retail mortgage lenders in the country. I’ve worked in their cross-function in-house agency for the past three years. Here’s a couple of examples of projects over the period, at a time of record company growth and development while working across several departments and sub-brands.

CONSUMER-FACING ADVERTISEMENT

LOAN OFFICER BILLBOARDS

Created in partnership with loan officers to directly target their current and potential markets using a variety of imagery and text.

DIGITAL ADS

Creating custom digital ads for loan officers to place on their referral and real estate agent partners’ webpages, listings, and on their social media pages. This was a two-pronged approach to highlight both loan officers’ connections as well as ease consumers’ minds about their home mortgage options.

CROSS CHANNEL BRAND MANAGEMENT

BRAND MANAGEMENT ON SOCIAL MEDIA

Designed to establish consumer familiarity with our corporate and sub-brands by utilizing common colors but different post copy, typography, and graphic choices to reflect respective brand voices.

HOLIDAY CARDS

Celebrating cultural diversity during the end-of-year celebrations. Optimized using different color palettes, typography choices, and layouts to reflect the multicultural and inclusivity Guaranteed Rate’s loan officers provide.